The Role And Relevance Of World Trade Organization Essay

The Role And Relevance Of World Trade Organization - Essay Example The first round of talk was held in Geneva in 1947 and helped to establish the working framework of GATT. The second round was held in 1949 in Annecy, France, and concentrated in tariff reduction among member countries. The third and fourth rounds of trade negotiations were held Torquay, England, and in Geneva in 1951 and 1956 respectively. Both negotiations focused on tariff reduction and accession. The fifth commonly referred as the Dillon round was held in Geneva in 1960-62, and was instrumental in revising the GATT treaty. Both the Kennedy round and the Tokyo round of trade negotiations were held in Geneva in 1964-67 and 1973-79 respectively. The eighth round, known as the Uruguay round was finalized in Geneva in 1986-93 (Sampson 2001). The Doha round of multilateral trade negotiations, which is currently underway, was launched in the Qatari capital in 2001. The current round of talks is mandated to liberalize the global trade and also to bolster development. Though the talks had been scheduled to end by December 2004, it has not been concluded to date due to profound discrepancies that exist between different member nations’ aspirations and interests. During the Uruguay round of talks, member countries saw the need to establish an umbrella body charged with the responsibility of overseeing the rules of trade between member countries (WTO 2008). This marked the birth of World Trade Organization (WTO). The World Trade Organization, located in Geneva, Switzerland, was established in January 1995 as a result of the Uruguay round of negotiations.  

Managing Change Essay Example | Topics and Well Written Essays - 750 words

Managing Change - Essay Example Customers tend to prefer those retail stores which serve them quick. Although, ASDA is one of the largest UK retail organisation, but the research has revealed that customers have to wait longer at ASDA as compared to Waitrose and Sainsburry (Mirror, 2006). ASDA is at the third number in the UK retail industry on the basis of customer waiting time. This situation is a serious issue for any retail organisation. The management of ASDA should take considerable measures in order to reduce the customer waiting time and to make sure that the company has lowest possible customer waiting time in the UK retail industry. For this purpose, the management has to change some of the working standards and procedures and along with this has to incorporate new technologies. This change is important in order to provide the customers with valuable shopping experience and make sure that there is high customer satisfaction. This in turn will facilitate the organisation in the process of attracting more c ustomers and retaining the current ones, thus increasing the customer base. In order to incorporate this change it is first important to measure the current performance, set new standards for the performance and compare the current performance with the new standards. For this reason, the management of ASDA has to first measure the current queuing time and set the new queuing time. ... To consolidate improvements and produce still more change 8. To institutionalise new approaches The management of ASDA has to first communicate to the employees the importance of this decision and the implications for the whole organisation. Secondly, the organisation will have to identify and formulate a group of people who can lead the change process. Their organisation will have to come up with a proper vision which should be communicated to the employees and the employees should have the required empowerment in order to take the necessary steps. The organisation will have to create short term milestones and wins and work on required improvements. Apart from this the organisation should enforce a system of proper control and monitoring for the continuous improvement. There are several internal and external factors which will either support the change or resist the change. It is important for the organisation to incorporate the appropriate change management strategies in order to m inimise the negative forces and enhance the positive forces (Markovic, 2008). One major element in the process of change management is in regard to the management of the resistance. Most of the changes or transformation fails because of the increasing resistance (Atkinson, 2005). It is importance for the organisation to manage the resistance effectively and efficiently. In this particular case the high resistance will be from the employees of the retail organisation. In order to reduce the resistance on the part of the employees, the management of the organisation should involve them in the process and implement the method of participatory communication (Russ, 2008). Apart from this the management of ASDA should also start the training and development program for the employees

Introduction And History Of Virgin Holidays Tourism Essay

Introduction And History Of Virgin Holidays Tourism Essay Virgin holidays began its operations in the year 1970 not offering holiday packages but instead it used to offer order records services and was also a school magazine for students (Kegan 2010, par 3). Since the year 1970 virgin has grown rapidly due to its new and viable business ideas that have seen it sore into great heights, the great performance of virgin can be attributed to good management decisions made by the persons responsible for making such decisions (Kegan 2010, par 3). Through all this time, the holiday company has been discovering and exploiting new market opportunities, they have always brought up new and fresh ideas that are new in the face of holiday touring. The company ensures its success by offering high quality products and services and also establishes a market which the consumer utility has not been maximized and goes in to fill the gap (Kegan 2010, par 3). Virgin currently deals with transport matters with regard to planes, cars and trains; the brand also off ers services with regard to holidays, wines and mobile phones. The greatest development of the virgin group is the virgin tour this comprises of the travelling sector and accommodation (Kegan 2010, par 3). With the development of technology and information, virgin is now offering services through the new technology, old products and services have been modified also to fit the current state of the art technology (Kegan 2010, par 4). Virgin brands have always kept the big market players at their toes. Virgin is known to be the third most known brand in the British world. However, virgin has recently increased its operations to the global level hence serving a bigger market. At this moment virgin has more than 300 companies worldwide and more than 20000 employees enjoying worldwide annual revenue of more than five billion United States dollars (Centre of Asia Pacific Aviation 2010, pp 2). The companies build up by virgin are autonomous. This means that the virgin holiday sector is independent from the virgin drinks sector (Centre of Asia Pacific Aviation 2010). With regard to holiday and transport, Virgin group has the airline Virgin Atlantic which was founded in the year 1984, the airlin e offers flights to over thirty worldwide destinations and has over 9000 employees, the airline can also be compared to the standards of the whole group since it is a major market player which has also invented and brought new products in the market. The airline has also been given credits for its exemplary services to consumers by winning top awards in the field of commerce. The travel industry The industry in which the virgin holiday is operating on can be split into two; the industry is affected in two way traffic (Kegan 2010, par 4). The company offers travelling services and also accommodation services, therefore the forces of demand and supply which prevail in the two sectors at a given moment can be said to be different. However, the difference is small and is brought about by those people who normally fly for commercial purpose and those people who prefer other brands compare to virgin holidays with regard to transport or accommodation (Kegan 2010, par 4). The travel industry can be splinted into three i.e. the planes sector, motor vehicles (taxi cabs) and train. The above three are affected by changes in the business environment that surround them, such environment is comprised of competitors, changes in economic trends, and changes in the market with regard to demand and supply. In Britain Virgin Atlantic airline is rated as the third best brand, though it has rece ntly globalised its services and offers transport services to over thirty destinations worldwide (Kegan 2010, par 4). Airline sector With regard to the airline sector virgin Atlantic is faced with the very challenges which are being encountered in the airline industry (Centre of Asia Pacific Aviation 2010). This mainly includes competition from other market players, the economic recession and inflation (Centre of Asia Pacific Aviation 2010). Competition has not been easy with regard to the airline industry, the emergence of new airlines that offer high quality services and have great marketing strategies tend to outdo the current market players,. Competition in the airline industry also comes from already established airlines which control a huge market share which makes it hard to penetrate such markets. The completion is also witnessed with regard to the quality of the services offered by the airline (Centre of Asia Pacific Aviation 2010). The airline industry has been faced with economic challenges which have greatly reduced the number of its operations hence impacting on its revenue (Kegan 2010, par 5). The most traumatic event that struck the airline industry is the recent global economic recession which reduced the number of persons travelling by air, the economic recession did not only reduce the number of passengers travelling by air but also saw to it that airlines scale down their operations hence reducing the number of flights taking place globally (Centre of Asia Pacific Aviation 2010). The move to reduce the number flights and other operations was a very economic viable option since the cost of conducting such operations was outweighing the benefits considering the demand level in the market (Centre of Asia Pacific Aviation 2010, pp 31). This means that the demand was too low hence impacting on the level of supplies i.e. the supply was too high compared to the demand, therefore in order to maintain the equilibrium level of the demand and supply chain the airlines had to cut down their operations level. The economic recession also made fuel prices to rise hence increasing the amount of funds used in operations (Stevenson 2010, pp 4). The airline industry also faced another main setback; the events of September 1999 really affected the income received from the airline industry (Stevenson 2010, pp 4, pp 4). The terrorist attack on the passenger plane made individuals worry about their safety while using the air as a means of transport (Stevenson 2010, pp, 4). Before this event the government intervention in the airline industry was very minimal but after this event, the governments started setting policies to regulate operations in the airline industry e.g. a third party insurance cover that will see to it that those affected n terrorist attacks and other accidents involving passenger planes are compensated accordingly (Stevenson 2010, pp. 5). The recently ended global economic recession saw to it that the price of crude oil increase hence forcing the airlines to increase the travel fare in order to cover for the huge costs incurred in operations costs such s the fuel costs. This also reduced the number of passenge rs travelling by air. This greatly impacted on the demand of services from the airline industry. The demand went down since the price increase in travel prices made customers to shy off and use alternative means of travel such as rail. This greatly reduced the revenue received by the airline industry (Stevenson 2010, pp 10). The changes in the economic status of persons around the globe resulted to a cost push inflation which saw operation costs in the airline industry go up due to increase in fuel prices and other thins such as plane maintenance and salaries to employees. Land transport services Apart from offering travel service by air means, virgin holiday offers inland travelling services by the use of trains and taxi cabs. However, the use of trains is not fully established in all the destinations that virgin holidays operate (Kegan 2010, par 5). The competition in this sector is very stiff, this is mainly because of the number of tour companies that offer services locally at a low price, and this greatly reduces the number of passengers who choose to travel by the use of virgin cabs and trains (Kegan 2010, par 5). This sector was also greatly challenged by the global economic recession; this is because of the high operation costs and low revenue generated. The increase in costs is mainly attributed to the rise in the fuel prices and energy prices and since these forms of transport depend on fuel and electricity it was hard to operate without the two (Kegan 2010, par 6). The main purpose for this part is to transport people from airports to accommodation facilities. Howe ver, in some countries it is used as a normal form of cab transport (Kegan 2010, par 6). Accommodation It is important to ensure that we analyze the accommodation part of the virgin holiday package. However, the two complement each other this is because the number of people accessing the accommodation services is directly proportional to the number of people using the transport services. The difference between the two is that they are affected by different business environments with regard to competition and the forces of demand and supply prevailing in the market (Kegan 2010, par 6). The accommodation sector of virgin holiday faces competition from well established hotels especially five star hotels and hotels offering conference services (Kegan 2010, par 6). The accommodation offered by virgin tour is limited to given extent, i.e. the accommodation offered is only to the extent of a place to stay and meals whereas there are other facilities offering additional services such as conference services. Even though the accommodation sector is autonomous from the travel sector, it greatly depends on the travel sector with regard to the number of passenger turnout and the class of passengers received by the airline (Kegan 2010, par 7). The global economic recession greatly affected the accommodation industry in an indirect manner and directly as well, this is mainly because the recession led to the decrease of the number of people travelling for holiday purposes but to a certain extent the number of people who are travelling for the sake of doing business (Kegan 2010, par 7). Since the two sectors are complementary, the decrease in the number of persons using the air as a means of transport greatly reduced the number of people who are accessing the accommodation services offered by the airline, this is majorly because the people who use the accommodation facilities offered by the airline are the passengers (Kegan 2010, par 7). There is also a decrease as a result of the global economic recession which was brought about by limited funds (Kegan 2010, par 9). During the recession, many people had to cut down on costs due to the low income but high prices of products and services, therefore many people had to reduce th e rate at which they access luxurious services and goods (Kegan 2010, par 9). The accommodation sector was also affected in terms of operation costs incurred, this is because of increased costs of products such as fuel and other effects needed to keep the accommodation facilities up to standards (Kegan 2010, par 8). Virgin holidays SWOT analysis Strengths The company has a very strong brand image that has enable it navigate through completion and establish itself in the global market. The fact that the virgin holiday is part of the large virgin group that is recognized to be a well managed company with dedicated managers who not only serve the market with new brands but also high quality brands. The company is also enjoying a high number of people using the virgin Atlantic as a means of air transport for cargo and passengers. The increase in the number of passengers in the travel sector has a positive effect to the number of people using the accommodation facilities hence increasing the revenue. Apart from a strong brand image and increase in the number of passengers, the company has a good strong asset and capital base. The company also keeps on enjoying high revenues throughout its financial periods Weaknesses Despite the fact that the company has been enjoying a good financial position and a strong brand image, it has been experiencing a decrease in its market share in the United States, Jamaica, India and china. This is mainly because due to increased competition from upcoming firs and already existing firms. The company is also not in better position to control the market since it has majored only in thirty locations whereas other competitors have as much 150 destinations worldwide e.g. The British airways and Thai airways Opportunities There has been an increase in the number of people travelling by air especially in the continent of Asia. There has been an increase in the number of passengers travelling by air in Asia due to increased economic activities in countries such as china and India. Virgin Atlantic as the main carrier for the virgin group has an established market in this area and hence stands a chance to increase the number of passengers using the airline and the accommodation services offered. Another great opportunity witnessed by virgin Atlantic is their partnership with All Nippon Airlines which has given virgin Atlantic the chance to carry passengers to Japan, this new initiative will enable virgin holidays to expand its services to this new location both travel and accommodation. Threats Virgin Atlantic is facing a scandal which could affect the position of virgin holidays in terms of consumer confidence and cash flow from the company (Kegan 2010, par 9). This is because the company is facing an allegation if proved to be true it may have adverse effects to the airline and the virgin group at large (Stevenson 2010, pp 11). This is after an investigation on price fixing was begun by the European Union and the United States department of justice to see whether the allegations that virgin Atlantic was involved are true (Stevenson 2010, pp 11). If the allegations are proved to be true, then they will be forced to pay a fine (Stevenson 2010). This will not only impact on the financial position of the company but also consumer confidence will be affected negatively (Stevenson 2010, pp 13). Another threat being experienced by the virgin holidays is the increase in the cost of fuel which affects the operation costs of the travelling department (Stevenson 2010, pp 17). This f orces the airline to increase the fare for travelling to different destinations hence decreasing the number of people using the travel services due to lack of sufficient funds or the thought that they are being exploited (Stevenson 2010, pp 17). In the world there have been terrorist attacks on airplanes for example the events of September 30th 1999 which saw planes get bombed by unknown terrorist, this inculcated fear into the hearts of people who use airplanes as a mode of transport hence reducing the number of consumers (Stevenson 2010, pp 17). Virgin Holidays PEST analysis A quick look at the political, social, economic, and technological environment surrounding the company shows nothing other than a series of changes that have affected the company with regard to the four aspects of life. Political Just like other institutions, virgin holidays operate in an environment with political changes and rules. The airline industry has experienced currently too much political interference and virgin is no exception (Butler 1998, par. 15). The event of September 30th 1999 saw the interference of the status of the airline industry by the governments so as to curb terrorism with regard to passenger planes (Butler 1998, par. 15). For example, the United States government issued a directive that forced all passenger and cargo planes to have a third party insurance cover which will enable the persons injured or dead in a plane due to the negligence of the owners to seek complete compensation (Butler 1998, par. 15). The virgin holidays has also witnessed political events in relation to the deregulation of the airline industry so as to let the fare prices be determined by forces of demand and supply instead of prices being fixed by the government (Butler 1998, par. 15). At the moment virgin hol idays is facing a great problem because of the laws enforced by political institution, the United States Department of Justice and the European Union are trying to look into an issue which virgin Atlantic is involved with regard to fixing of cargo transit prices (Butler 1998, par. 15). Economic The company has been affected by many changes in the economic aspect of life, for example the recently ended global economic recession which left the airline industry at a very bad position financially, the global economic recession lead to the decrease of the number of people using the air as a travelling mode since they had to look for cheaper means so as to fit to their current economic status (Camilla 2006, pp. 23). The economic recession also affected the accommodation sector since many people were trying as much as possible t access goods and services that will be costly to which is not favorable with the low income being received during the recession (Camilla 2006, pp. 23). The firm is also surrounded by many economic opportunities such as the funds to enable it expand its operations further just like other global airlines, this will to a great extent increase its revenue. The company is experiencing different economic situations with regard to geographical locations, for exam ple the demand for airline and travel services in Asia has greatly increased due to the increase in the amount of economic activities taking place in the continent compared to other continents (Camilla 2006, pp. 23). Social The social aspect of life is majorly concerned with the cultural beliefs of a given group of persons, since the company operates worldwide it should be able to operate in ach are in a way that syncs with the cultural beliefs of the people living in particular area (Paul 2000, pp 64). It is important for the company to maintain cultural practices of the society since it has a very positive impact, not only to the company but to the society at large, preservation of cultural practices can also be seen as a form of cooperate social responsibility (Paul 2000, 64). Technology The airline industries have utilized the availability of the internet as an investment ground. This is greatly characterized by the many advertisements and other information placed on the internet concerning the respective airlines. Airlines have resolved to market themselves through online websites that are believed to be commonly visited by their target markets. The airlines also develop their own websites which give information about the services that they offer and other activities conducted by the airlines. The airline industry also utilizes the current technology by making placements in movies and using celebrities to market their products and services. The availability of the internet as a major technology tool has also seen the introduction of online booking services. These services enable the consumers to book for a flight from anywhere in the world without having to physically visit the airlines offices to acquire the tickets. The use of the internet to advertise products a nd to offer booking services is a very brilliant since most people this days access the internet, this greatly creates consumer awareness of the products being offered by the airline (The Economist 2010, par 3). The using of online booking services attracts many consumers hence increasing the demand for air travel services; this is because it helps the customers to cut down on the costs they incur when it comes to booking expenses (The Economist 2010, par 3). Appendix SWOT analysis diagram SWOT Analysis Strengths Weaknesses -Strong brand image -Increased passenger and cargo traffic -Strong financial position -Declining market share in key markets -Lack of scale Opportunities Threats -Expanding passenger traffic in Asia -Increase in trans-pacific cargo -Partnership with ANA -Cargo price-fixing investigation -Rising aviation fuel prices -Terrorist attacks and scares deter passengers from flying Virgin Holidays Economy Demand and supply Economic recession Technology Online Booking Travel agencies Social Corporate responsibility Cultural practices Political Deregulation Policies Source: Centre of Asia Pacific Aviation PEST analysis diagram TABLE 1: Top 25 Global Airlines Revenue 2006 Airline Lists 2006 Revenues (Million US) % Air France KLM 28,945.00 10.28 Lufthansa 24,903.70 8.85 AMR Corporation 22,563.00 8.02 Japan Airlines System Corporation 18,905.40 6.72 UAL Corporation 17,882.00 6.35 Delta Air Lines, Inc. 17,171.00 6.10 Continental AG 13,128.00 4.66 Northwest Airlines Corporation 12,568.00 4.47 All Nippon Airways Co., Ltd. 11,765.80 4.18 US Airways Group, Inc. 11,557.00 4.11 British Airways Plc 10,654.60 3.79 Qantas Airways 10,272.20 3.65 Singapore Airlines Limited 9,119.30 3.24 Southwest Airlines Co. 9,086.00 3.23 Air Canada Inc 8,934.40 3.17 Korean Air Lines Co., Ltd. 8,328.60 2.96 SAS Group 8,236.90 2.93 Cathay Pacific Airways Limited 7,823.80 2.78 Emirates Group 7,423.20 2.64 Iberia 6,473.80 2.30 Alitalia-Linee Aeree Italiane S.p.A. 5,927.50 2.11 Virgin Group 3,518.10 1.25 TAM S.A. 2,515.50 0.89 Air India 2,060.80 0.73 ExpressJet Holdings, Inc. 1,679.60 0.60 Total 281,443.20 100.00 Source: Centre of Asia Pacific Aviation Virgin Atlantics Airways British Airways British Midland Airways Continental Airlines American Airlines Delta Air Lines Founded 1984 1924 1949 1934 1930 1928 Parent Company Virgin Group British Airways plc BMI Continental AG AMR Corporation Delta Air Lines, Inc. Owner Virgin Group 51%, Singapore Airlines 49% n/a Sir Michael Bishop 50% , Lufthansa 30% ,SAS 20% n/a n/a n/a Head Office Crawley, England, United Kingdom London, United Kingdom Castle Donington, England, United Kingdom Houston, Texas Fort Worth, Texas Atlanta, Georgia Hubs London Heathrow Airport London Gatwick Airport London Heathrow Airport London Gatwick Airport London Heathrow Airport Manchester Airport George Bush Intercontinental Airport (Houston) Dallas-Fort Worth International Airport Miami International Airport Hartsfield-Jackson Atlanta International Airport Alliance ANA Oneworld Star Alliance SkyTeam Oneworld SkyTeam Number of Aircrafts As of Aug 2007 / 38 As of Sep 2007 / 235 As of Nov 2007 / 50 367 As of Aug 2007 / 653 As of Feb 2007 / 443 Destinations 30 222 51 292 158 332 Target Market Upper class and economy class n/a n/a n/a n/a n/a Management Richard Branson (President) Stephen Murphy (Chairman) Steve Ridgway (CEO) Willie Walsh (CEO) Nigel Turner (CEO), Sir Michael Bishop (Chairman) Larry Kellner (CEO) Gerard Arpey (CEO) Richard Anderson (CEO) Edward Bastian (President) Employment Over 9000 42,755 4312 43,770 86,000 51,300 Fiscal Year End April March December December December December Number of Incidents and Accidents 3 7 2 19 29 13 Scheduled passenger services Offer Offer Offer Offer Offer Offer Cargo handling Offer Offer Offer Offer Offer Offer Aircraft maintenance Offer Offer None n/a n/a Offer Leisure travel services Offer Offer None Offer Offer Offer Source: Centre of Asia Pacific Aviation

Fields of Battle: The Wars for North America :: Essays Papers

Fields of Battle: The Wars for North America John Keegan, the author of Fields of Battle: The Wars for North America (334 pgs), is a very distinguished military historian. Keegan attended Oxford University, in England, his place of birth. He was Delmas Distinguished Professor of History at Vassar in fall 1997. He was a Fellow of Princeton University in 1984 and Lecturer in Military History at Cambridge, 1986-87. From 1960-1986 he was Senior Lecturer in Military History at the Royal Military Academy, Sandhurst. Since 1986 he has been Defense Editor of The Daily Telegraph. He was awarded the OBE in the Gulf War honors list, 1991. He is a Fellow of the Royal Historical Society, a Fellow of the Royal Society of Literature, and a Doctor of Laws of the University of New Brunswick. He is a Visitor of Hugh Sexey's Hospital, Bruton, and is a Trustee of the National Heritage Memorial and Heritage Lottery Funds. He was the BBC Reith Lecturer for 1998, and has lectured at countless other places around the world. John Keegan is also the aut hor of many other military-history books like The Face of Battle, The Second World War, Who’s Who in Military History, and A History of Warfare, to name a few. Despite being English, Keegan professes his love for America, but interestingly, not for Americans. Keegan says that he has visited America more than fifty times, whether for business or pleasure, but never even hints at having the desire to make the good ole’ U.S.A. his place of residence. Nonetheless, he certainly has a great knowledge of North America and its history of warfare. Fields of Battle: The Wars for North America is sort of a semi-autobiography of John Keegan’s life. At the beginning, end, and countless parts throughout the book, Keegan makes references to trips to America, his childhood conceptions of America, places he has lectured, famous people he met (Bill Clinton included), and old battlefields he has visited. The rest of the book contains very detailed accounts of the major battles fought on North American soil. This begins with the settling of North America by the British and French and their battle for dominance. Next, Keegan covers The Revolutionary War (or The War of Independence, as it is called in England). Then we are informed about the Civil War, wars against the native Indians, and finally about the invention of the airplane and its importance and effect on warfare in more recent years.

English Lit Coursework Essay

Compare the ways in which the authors present contrasting worlds/ places and their thematic significance in Othello and two other texts. In all of the novels; ‘Othello’, ‘Wuthering Heights’ and ‘The Great Gatsby’, the authors, Shakespeare, Bronte and Fitzgerald, demonstrate how contrasting worlds disrupt equilibrium, especially the harmony or even possibility of relationships. The ultimate disruption within all of these texts is the barrier of class. In Wuthering Heights, Bronte compares the two houses; Wuthering Heights and Thrushcross Grange, to highlight the distance class creates between Heathcliff and Cathy, by embodying the characters and their values in the imagery of the houses. Wuthering Heights essentially is a deteriorating farm house. Bronte represents Heathcliff with this house, it’s anaesthetically pleasing and neglected, described as ‘a perfect misanthropist’s heaven’, giving reclusive and desolate connotations, reflecting the way Heathcliff becomes remote from society and isolated. On the other hand, Bronte describes Thrushcross Grange grandly, ‘carpeted with crimson’, ‘crimson covered chairs and tables’, this choice of colour gives rich connotations, of a ‘splendid place’, The choice of lexis ‘splendid’ giving an upper class tone . Nevertheless neither of Cathy or Heathcliff seems to prefer the luxurious Thrushcross Grange. Bronte does present Cathy to be superficial at times, but when Cathy tells Nelly about her dreams she explains that ‘heaven did not seem to be my home’ and that she ‘woke up sobbing for joy’ when she was flung ‘into the middle of the heath on top of Wuthering Heights’, Bronte uses this therefore to signify that Cathy sees Wuthering Heights and the moors as her heaven. Likewise she wants the window open when ill at Thrushcross Grange; here Bronte enforces the theme of imprisonment and entrapment, in a foreign world. Equally Thrushcross Grange has always been an alien and uncomfortable place to Heathcliff as we see when he chooses to grieve on the out skirting grounds of Thrushcross Grange in contrast with Edgar who stays inside. Nevertheless Bronte relates Cathy, a Linton to be, to Thrushcross Grange, a world of refinement and elegance, complimenting Cathy’s own descriptions as she grows into a lady Similarly to Wuthering Heights, Fitzgerald presents the comparison in class of two places, the buildings of East and West Egg in particular. West Egg is seen to be â€Å"the less fashionable of the two,† lacking in conventional aesthetics of refined and classy housing estates. This is shown by the fact Nick’s bungalow is carelessly built in the space between two mansions, this paints a garish image of clashing buildings. Whereas East Egg is ‘glittered’ with houses that are described as ‘white palaces’ with well kept lawns, suggesting well kept, good quality people, over all setting a lavish and opulent scene. Never the less, the houses themselves are concentrated on more so in Wuthering Heights as they are the dominant symbol of the two separate worlds, whereas Gatsby concentrates on the society around East Egg and West Egg, in order to emphasize the difference of the world Daisy and Tom inhabit in comparison to Gatsby’s world. Fitzgerald creates the symbolism of East and West Egg by choosing to rename Great Neck and Manhasset. West Egg is a place of newly rich settled opportunists, many like Gatsby who are seen to have acquired a fortune overnight and boast this through extravagant houses. West Egg has an overall vibrancy shown through ‘spectroscopic gayety’ with this Fitzgerald suggests a bright, colourful and energetic lifestyle. East Egg however is a fashionable part of Long Island, where the wealthy descendants, of a previous money making generation, live. In contrast with the West, they seem to be more withdrawn from enjoying themselves and proud of their ‘staid nobility’, with the exception of a few lapses at Gatsby’s parties. This lack of living for the moment comes across also in the way that they seem to want more in life in the East, but have no intentions of looking for it. Fitzgerald mocks the ambitionless simplicity of life that for example is demonstrated in Jordan and Daisy’s superficial conversation, ‘We ought to plan something’, ‘All right†¦ What’ll we plan? What do people plan? ‘ Similarly people lack genuine qualities, everything is based on etiquette and image, a prime example of this is when Mrs Sloane invites Gatsby to supper out of politeness but doesn’t expect him to actually come. Equally Shakespeare employs the theme of class, as a barrier between Othello and Desdemona, but unlike Bronte and Fitzgerald, he demonstrates the distinction through the discrimination drawn upon Othello. None the less, Shakespeare does use a comparison of two separate locations, Venice and Cypress. Shakespeare accomplishes a dramatic tone in the play Othello through the use of a variation of techniques, for example dramatic irony. Likewise Shakespeare uses contrasting worlds, for instance the contrast between Venice and Cyprus, Venice is portrayed to be a respected origin, it has a positive representation in the play, being the place in which Desdemona and Othello fell in love. Cypress on the other hand is surrounded in conflict, described as a ‘war-like isle’, a direct comparison to Venice; it is also the place where Othello and Desdemona’s love suffers. The two countries are essential to Shakespeare’s comparison between the worlds of war and love and how Othello struggles to find a balance between the two. ‘The warlike moor’ encounters the conflict between the roles of being an inexperienced loving husband and a hardened military soldier. He’s used to of course an all male environment, a soldier’s life style, uneducated in the domestic world of females. He can deal with the ‘flinty and steel couch of war’ yet is ‘little bless’d with the soft phrase of peace. Shakespeare devises Othello’s dialogue to show how he is more comfortable with language from the semantic field of war than pet nick names, calling Desdemona ‘My fair Warrior’. Othello may be respected for his military efforts, after all this is all we see him praised for, no credit is given to the fact he is marrying Desdemona even their wedding celebration is shared with a military celebration. Considering this Shakespeare presents him very much as an outsider, the only black protagonist, he doesn’t qualify as a gentleman, and is included in society purely as he is an acquaintance of Brabantio and Cassio.

What a first time homebuyer need to know about buying a home

One important and exciting life experience is purchasing a home. However, when it is the first time to buy a home, one is faced with a lot of decisions to be made, and at the same time has numerous questions which require to be answered. Thus, it is important that before one makes this important purchase, one should have basic knowledge regarding the processes of buying a home. This study paper provides some basic information for first time home buyers.The information provided will include prequalification and pre-approval, choosing a mortgage, mortgage tips and mortgage mistakes that a first time home buyer should avoid at all costs. The objective of this information is to create a better understanding of mortgage process for those first time home buyers. Approval: pre-qualification and pre-approval A lot of people use the phrases pre-qualification and pre-approval in an interchangeable manner. Though, both terms offer some suggestion of if or not a prospective home buyer can acquir e a mortgage for a particular amount, the two terms have a noteworthy variations between them.Consequently, it is vital that a prospective home buyer should understand them. (Sid, 2004) Mortgage pre-qualification Mortgage pre-qualification generally is a view by a lender about a borrower, which is given as a certificate or a letter, which states that the lender trusts that a prospective borrower is capable of qualifying to get a loan. The lender uses credit, income, employment, debt as well as asset which the prospective borrower provides as a basis of his view or trust.At times, the lender might through permission of the prospective borrower, obtain the credit report of the borrower. (Citydowninfor. com, 2007) Mortgage pre-approval On contra, pre-approval is a lot more thorough procedure. When using pre-approval the above information (Mortgage pre-qualification) is given, however, this information is then confirmed. Disclaimers found on a pre-approval form are usually subject to ad equate property evaluation and no substantial variations in the borrower’s monetary status.The pre-approval form may also indicate the kind of a loan and a specific rate and period a person is pre-approved to get. Whereas, a pre-approval is not an assurance for obtaining a loan, it gives the home buyer better chances of obtaining a loan than pre-qualification. (Citydowninfor. com, 2007) Choosing a Mortgage It is important that the prospective home buyer chooses the right mortgage. A mortgage is the loan a home buyer takes in order to finance his/her buying of the home. And it is repayable monthly.Mortgage rates are an important element which one has to evaluate before selecting the mortgage. When choosing a mortgage it is extremely vital that one chooses the best plan to fit well with his/her specific situation, this can be achieved through reaching. (Citydowninfor. com, 2007) The internet can offer the best source to carry out your research, which will include getting inform ation regarding mortgage process, available lenders, how much you can borrow, the price range and tax savings you can make which are connecting with owning a home.(Citydowninfor. com, 2007) Application for a mortgage In the past it took a lot of paperwork and time before one could know if he/she has been considered for a mortgage. However, currently, a lot of lenders have gone online and one can easily apply for a mortgage online. With the latest technology it is even possible to electronically sign your mortgage papers. Finding reputable mortgage banker It is important also that you chose a reputable mortgage banker when applying for your mortgage.Whether you decide to use a mortgage banker or credit unions or any other lenders, it is important that you chose a well reputed mortgage company. Given that, there are numerous mortgage firms, choosing a mortgage firm can be a tricky issue. Get recommendations from friends as well as friends. (Sid, 2004) Mortgage Tips The following mortg age tips will make you be able to control different aspects of house buying. If you put them in mind, then you will probably be capable of monitoring the home buying process. (Robert, 2003)

Free Essays on I Love You Virus

ILOVEYOU (VBS.LoveLetter.A) is a Melissa-like worm that spreads through email and infects certain files. How Does It Spread? ILOVEYOU spreads through email. It arrives as an attachment to an email message from someone whose address book contains your email address. The subject line is "ILOVEYOU", and the message is "kindly check the attached LOVELETTER coming from me." The attachment is titled "LOVE-LETTER-FOR-YOU.TXT.vbs." When you open (click on) the attachment, it automatically mails *itself to every address in your Microsoft Outlook address book. What Does It Do? When executed, ILOVEYOU installs itself in your system and mails itself to all the addresses registered in your Microsoft Outlook address book. This can degrade your system performance and clog mail servers. A scan of the visual basic code included in the attachment reveals that the virus may be corrupting files ending with .vbs, .vbe, .js, .jse, css, .wsh, .sct, .hta, .jpg, .jpeg, .mp2 or . hard drives as well as mIRC ( a version of Internet Relay Chat). It also appears to reset the default start page for Internet Explorer. This update to Dr. Solomon or McAfee VirusScan will detect the new ILOVEYOU virus. This worm is a VBS program that is sent attached to an email with the subject ILOVEYOU. The mail contains the message "kindly check the attached LOVELETTER coming from me," and the attachment is called LOVE-LETTER-FOR-YOU.TXT.vbs. If you open the attachment, the worm executes, sending a copy of itself to every address listed in your Microsoft Outlook address book. To use this file, copy the extra.dat file into the VirusScan installation folder and reboot the computer. Profile Virus Name VBS/Loveletter.a Aliases I-Worm.Loveletter, IRC/Loveletter, Loveletter, Troj/LoveLet-A, VBS.Loveletter.a Variants *Name Type Sub Type Differences VBS/Loveletter.b Virus VbScript Subject="Susitikim shi vakara kavos puodukui..." VBS/Loveletter.c Virus VbScript Files sent are "Very Funny.vbs",... Free Essays on I Love You Virus Free Essays on I Love You Virus ILOVEYOU (VBS.LoveLetter.A) is a Melissa-like worm that spreads through email and infects certain files. How Does It Spread? ILOVEYOU spreads through email. It arrives as an attachment to an email message from someone whose address book contains your email address. The subject line is "ILOVEYOU", and the message is "kindly check the attached LOVELETTER coming from me." The attachment is titled "LOVE-LETTER-FOR-YOU.TXT.vbs." When you open (click on) the attachment, it automatically mails *itself to every address in your Microsoft Outlook address book. What Does It Do? When executed, ILOVEYOU installs itself in your system and mails itself to all the addresses registered in your Microsoft Outlook address book. This can degrade your system performance and clog mail servers. A scan of the visual basic code included in the attachment reveals that the virus may be corrupting files ending with .vbs, .vbe, .js, .jse, css, .wsh, .sct, .hta, .jpg, .jpeg, .mp2 or . hard drives as well as mIRC ( a version of Internet Relay Chat). It also appears to reset the default start page for Internet Explorer. This update to Dr. Solomon or McAfee VirusScan will detect the new ILOVEYOU virus. This worm is a VBS program that is sent attached to an email with the subject ILOVEYOU. The mail contains the message "kindly check the attached LOVELETTER coming from me," and the attachment is called LOVE-LETTER-FOR-YOU.TXT.vbs. If you open the attachment, the worm executes, sending a copy of itself to every address listed in your Microsoft Outlook address book. To use this file, copy the extra.dat file into the VirusScan installation folder and reboot the computer. Profile Virus Name VBS/Loveletter.a Aliases I-Worm.Loveletter, IRC/Loveletter, Loveletter, Troj/LoveLet-A, VBS.Loveletter.a Variants *Name Type Sub Type Differences VBS/Loveletter.b Virus VbScript Subject="Susitikim shi vakara kavos puodukui..." VBS/Loveletter.c Virus VbScript Files sent are "Very Funny.vbs",...

Max Stafford-Clarke Essays

Max Stafford-Clarke Essays Max Stafford-Clarke Paper Max Stafford-Clarke Paper Stafford-Clark researches every play he does and expects his company to do the same, the company are expected to read around the subject of the play not Just through books, but wrought interviewing relevant people. Stafford-Clacks style of work is verbatim theatre, a type of documentary theatre. People are interviewed and their stories told in a verbatim way. Multimode is also used so that actors can play multiple characters. The Permanent Way* is an example of his work, based around the prevarication of Britains railways. He investigated people related to the situation so that the play could be true to the actual cause. Much of Stafford-Clacks work centers on political issues and events from which he can study. A workshop isnt exactly rehearsal, nor Is t Journalistic investigation, nor is it academic research and yet It contains elements of all three of these. - Max Stafford-Clark There are many rehearsal techniques that Stafford-Clark uses In his work, his most famous Is the use of playing cards to work out the dynamics of a scene and to develop a character. They are most commonly used to work out status and Intensity, for scenes that were not quite working in rehearsals Stafford-Clacks card technique was used to allow the actor to consider other angles of performance. Improvisation Is also used In Stafford-Clacks rehearsal take, for example actors would have to Improvise around an Important theme In the play to Improve the understanding of the actors to the situation they are trying to act and therefore help them get Into their roles. With Max Stafford-Clark as practitioner in mind we picked to perform Time Pieces as we believed that we could apply Stafford-Clacks method of research and rehearsal techniques to this play. Time Pieces has a mall theme of womens rights, as with Stafford-Clacks work this Is a political problem that can be research and delivered In a documentary style with use of multimode. We can also research real women of the time to understand how society was for them and therefore develop our performances around our research. As there are many characters In Time Pieces we can use Stafford-Clacks rehearsal techniques of using playing cards and Improvisation to understand our roles and apply status and Intensity to certain scenes that could be played with some Interpretation from the actor. As the play Is based solely on women status Is not always clear we can therefore use playing cards to experiment with status and trial different ways of performing certain scenes.

Argument Paper on Exercise Essay Example for Free

Argument Paper on Exercise Essay 1-The Benefits of Exercise and Sports Participation for Kids- e Diet Star This article focuses how benefitical it is for young kids to participate in sports and to exercise regularly. It talks about how exercise and sports offer social relationships, physical challenges and honest competition. Also, exercise and sports can increase a child’s self-esteem and academic performance while preventing the chances of disease or drug use. All these things can help the development of children by not only making them healthy but giving them life experience. 2-Fitness Benefits For Teens- This article list the specifics on the benefits for teens to be fit. It says that physical activity doesn’t have to be time consuming but it is necessary for everyone. Some of the facts about teen exercise given by this article are that nearly half of American children ages twelve through twenty-one are not regularly active. About fourteen percent of young people report no physical activity at all. Also, only nineteen percent of all high school students are active for twenty minutes or more, five days a week. The main focuses point of the article are the physical activity helps build healthy bones, muscles and joints. It helps control weight, build lean muscle, and reduce fat. 3-Find Mind-Blowing Benefits of Exercise- This article tries to get a point across, it starts by saying that exercise isn’t all about getting toned abs and losing weight but that it makes you feel happy. There are five main points that this article talks about. The first once talks about how exercise reverses the detrimental effects of stress. Second, it talks about how exercise can help get rid of depression. Next, it is discussed how exercise can improve learning by increasing brain chemicals called growth factors. Furthermore, exercise builds self-esteem and improves your body image. Lastly, it leaves you feeling euphoric which means that the push and intensity of a workout makes you feel happy and excited. Argument Paper on Exercise. (2017, Jan 19).

Strategic Management Unit 5 DB week two Essay Example | Topics and Well Written Essays - 250 words

Strategic Management Unit 5 DB week two - Essay Example This made InBev, which is originally Brazilian, the largest beer maker. In 2007 the new company boasted $36.4 billion in net sales. The company became in charge of 300 independent brands once the two had sealed the deal. Although the company was bought out, Anheuser Busch was well involved in the new management as its director and CEO were given positions in management, which business wise was sure to give it longevity. The acquisition was majorly successful owing solely to the fact that InBev did their research into the weaknesses their target company had, painted a clear picture of how they could be faced with so many hurdles in the case that they turned out to be long term and this could result in bankruptcy (Ross, Westerfield, & Jordan 2006). $580 million is the stunning price that News Corp put on the table in its desire to purchase MySpace. The purchase proved to be fruitful up until 2008 when Facebook completely took over the networking world as the leading social site completely displacing MySpace (Ulijn 2010). The downward trend continued until the company sold MySpace off to Specific Media at $35 million, which was as good a deal as they would get. This acquisition failed solely because NewsCorp was a little rush in its purchase and did not fully consider the possibility of harsh competition and as such had little to no preparation for the

Establishing a Utility Corner Essay Example | Topics and Well Written Essays - 750 words

Establishing a Utility Corner - Essay Example Vision statement of course depicts the sincerity with which we intend to take our customers because investment in smiles gets satisfaction in return. Our vision statement is "We care for your comfort and value your time". Youth: This segment is the most vibrant market of all for couple of reasons. One, the youth of the day has become very demanding. Second, the youth is very much quality conscious. Third and most important, the growing trend of handing over the reins of business to young workers is giving rise to increasing number of young managers and CEOs. Family: With increasing trend towards nuclear family, quality time with family has become a rare commodity. Kids are taken care of by crches with both parents working. Therefore weekends are particularly very important for such family outings and our store has to try its level best to invite such families. Business Community: Business community requires an ambience where it can invite potential clients/ customers and seal a deal over lunch. Therefore, such sessions (generally long sitting sessions) are very helpful for a successful utility store. This community at times requires a small meeting cum demo room and some office support, which has to be taken care of by our business establishment. It is worthwhile here to mention that while we are starting off with a new business, there must be couple of others in the market having similar business and attracting similar customers. Established businesses have some loyal customers as well. We need to attract such customers with lucrative offers. For example; Youth can be attracted with discount schemes, combo offers (like buy one get one free etc.), loyalty bonuses, special attraction for the students of colleges/ schools. Such promotional schemes help attract the customers. It becomes the duty of the management to put in full use the concepts of Customer Relationship Management (CRM). Families can be attracted with better bargains for kids, innovative marketing schemes (like special packages for grand parents, weekend programmes/ competitions/ contests for kids etc. The business community is the most difficult one to invite with such bargains. This 'formal class' requires one-to-one meeting with officials and offering them better bargains and scores of incentives to switch loyalties. Comparison charts and statements are a perquisite for such missions with business leaders. Each business group requires a different set of persuasion technique. Competition is in fact a very important part of a market driven economy. This encourages the business commun

Personal Development Plan Essay Example | Topics and Well Written Essays - 2000 words

Personal Development Plan - Essay Example An individual should critically assess if these objectives are attainable and realistic (Clarkson, 2001, p.14). Lastly, he/she should set objectives within a time frame (W. Hoeger & S. Hoeger, 2011, p.54). This paper highlights my personal resume. It also presents two to three theories discussed in class. This paper outlines Myers-Briggs test and MAPP career assessment as tools that describe my personality traits, strengths, weaknesses, and potentials. Lastly, it presents my SMART action plan and integration of theories that were discussed in class. 2.0 Brief Resume FATMA ABDULKAREEM HLWANI Personal Information Gender: Female Nationality: Arabian Date of Birth: June 6, 1986 Place of Birth: Jedah, KSA Education College: COLLEGE OF BUSINESS ADMINISTRATION IN KAAU Bachelor degree High school: JEDDAH K.S.A. Core Competencies Computer literate Possesses the ability to interact with people in different walks of life Capacity to lead Work Experience GNP GENERAL HOSPITAL Worked as an HR staf f 3.0 Personality and Career Assessment Researchers defined personality as a persistent pattern of interpersonal processes and behaviors (Burger, 2008, p.4; Hampson, 1988). Several researchers attempted to determine aspects of personality through various tests (Kaplan & Saccuzzo, 2008, p.18; Frick et al., 2009, p.22). Myers-Briggs test is a widely utilized personality test in the workplace. It is used to determine the different personality styles of employees. This test utilized three polarities namely, thinking vs. feeling, extroversion vs. introversion, intuition vs. sensation. Researchers added judgement vs. perception to these polarities. Carl Jung (as cited in Cohen, 2011) contends that each polarity is mutually exclusive from one another. Thus, individuals cannot process the world through thinking and feeling at the same time. A side of the polarity dominates the other (Cohen, 2011). Individuals who scored higher in thinking compared to feeling are commonly analytical and rati onal in making decisions. In contrast, feelers rely on circumstances and subjective evaluation in decision making (Wilde, 2008, p.16). Extroverts tend to prefer the company of others while introverts thrive in solitary activities (Wagele, 2006, p.109; Jung, 2006, p.44). Meanwhile, sensors prefer to process information through the senses and tend to rely on minute details. In contrary, intuitors heavily depend on insights instead of sensory data (Saklofske & Zeidner, 1995, p.215). Lastly, judgers prefer structure, planning, and predictability, while perceivers opt for flexibility, openness, and spontaneity (Cohen, 2011). Previous researches suggest that this test is a valid and reliable measure of an individual’s personality (Stern, 2007, p.286). Validity refers to a certain test’s ability to assess what it purports to measure. Meanwhile, reliability is primarily concerned with the extent that the test offers similar results each time (Bayne, 1997). MAPP career assessme nt is utilized to determine the individual’s strengths. It has undergone extensive reliability and validity testing. A study conducted in 1997 showed that it had similar validity with Strong Interest Inventory. The occupational matches of these two tests range from 50%-90%. The second validity study indicated that the validity of MAPP career asses

Frankenstein by Mary Shelley Essay Example | Topics and Well Written Essays - 750 words

Frankenstein by Mary Shelley - Essay Example The plot of the story plays a significant role in presenting the gothic aspect of the novel. Frankenstein succeeds in his aim when he creates a human, but when sees the outcome of his experiment, he is utterly disappointed. When the live human comes out of the machine his monster like appearance makes Victor to abhor his creation. â€Å"When I thought of him, I gnashed my teeth, my eyes became inflamed, and I ardently wished to extinguish that life which I had so thoughtlessly made.† (Shelly 100). The monster disappears and then reappears in Geneva killing Victor's brother, William Frankenstein and that sets off a series of killings, leading to a tragic end for all characters. Victor creates a female or romantic companion for the Monster, so they can live together. However, he kills that female companion, fearing about the repercussions of that creation. Monster as a form of revenge cut shorts Victor’s romance by killing his lover and bride, Victoria on the wedding nigh t. Thus, the romance of both Victor and Monster faces violent and tragic ends, due to the actions of each other. The existence of supernatural being in the form of Monster and its destructive powers which results in the tragic end to the romantic affairs of both the Monster and Victor, brings forth the elements of gothic romance. The other gothic convention utilized in the novel is the gloomy manner in which the nature is depicted. The descriptions of natural settings throughout the novel follow the genre of Gothic Romance. When Victor decides to bring an end to the ruin caused by the monster created by him, he follows the monster in the icy regions of the Arctic. In course of his chase, the nature is described by him and the monster in a way which terrifies the human mind.   The monster’s inscriptions in the bark of the trees reveal the extreme nature prevalent in the region, he is heading for. â€Å"Follow me; I seek the everlasting ices of the north, where you feel the misery of cold and frost, to which I am impassive.† (Shelley 244). Nature is presented in its darkest aspects, as it brings hardships to human beings and terrorizes their mind. Nature made it more difficult for Victor to pursue the monster. The structure of the novel also adheres to the form of Gothic Romance. The story in the novel is presented through letters and journal entries, which was a common aspect in various Gothic romances.   Ã‚  Ã‚  The work Frankenstein is a Gothic romance which incorporates some elements of science fiction as well. The creation of a human being by Victor in the novel resembles the workings of a science fiction. Shelley is influenced by the political turmoil that prevailed during her time and her experience of this unrest is reflected in the character of Victor and plot of the novel. A scientific experiment causes a serious of horrific events in the novel. â€Å"Frankenstein's brilliance created a new organism-his abandonment, however, created a monster.† (Shackleford). The monster that is brought to life by a scientist evokes fear and lends Gothic effect to the novel. Victor, who creates the monster, is tormented by his own creation. â€Å"Frankenstein’s monster stands for technology that runs out of control out of control, that destroys its human creature.† (Potts & Murphie 99). Science fictions depict scientific

Multiple Regression and Correlation Techniques Assignment

Multiple Regression and Correlation Techniques - Assignment Example The controversy is likely to misinform a research basis and compromise research objectives through poor variable selection and validity issues. Researchers can however resolve the controversy by focusing on theory rather than uninformed bias to the divergent literatures. Effort for limiting the number of variables in a study, subject to influence of identified theory is another approach to resolving the controversy (Hot, Imel and Chan, 2008; Aparasu, 2011). Tests involving mediator and moderator variables generate diversified controversies with inclusion of time factor as the major source of controversy as researchers focus on cross sectional studies in the analyses. Determination of whether a variable is a moderator or a mediator variable is another major source of controversy and may misinform actual relationships among variables into invalid results research implications. A shift from focus on cross sectional studies and an open approach to critical perspectives to developed results are proposed as solution to the mediator and moderator controversy. Researcher integrity is therefore necessary in incorporating divergent views on a study (Hot, Imel and Chan, 2008; Yin,

How to use marketing mix buile Chiang Rai province as a destination Dissertation

How to use marketing mix buile Chiang Rai province as a destination during winter season - Dissertation Example This report highlights on the areas such as the marketing mix which can be adopted to make this place as a favorite tourist destination. The report also highlights the way by which a tourist spot such as Chiang Rai can be developed. Another important aspect of the research paper is that it will show how segmentation in tourism can be achieved. The key findings of the project are how marketing mix influences the decision of a tourist. The other important findings are the data which shows the number of visitors coming to Thailand in a calendar year and also the expected number of turnouts in the years to come. Table of Contents Table of Contents 3 Introduction 4 Literature Review 5 Research Question 10 Research Methodology 13 Conclusion 15 Reference 16 Bibliography 18 Appendix 1 19 Appendix 2 21 Introduction Siam was the name during 1940 to what we today know as Thailand. The country of Thailand resides in the heart of South East Asia. The country comprises of brilliant arts, green isl ands, an exciting nightlife and a tradition of openness towards the visitors. The nation is known to many as the home of some delicious cuisines, wonderful silks and some of the magnificent temples. These factors portray the great culture of the country. It has never been occupied by the European powers, possibly the only country in south- East Asia to have escaped it. The structure and geography of the country is that it is divided into 4 natural regions: the mountains and forests of the north; the vast rice fields in the central plains; the farm lands of the northern plateau and Tropical Island in the southern peninsula. Politically Thailand is again divided in 77 provinces such as Ang Thong, Mae Hong Son and Lop Buri, Chiang Mai and Chiang Rai among others. While the capital of Thailand namely Bangkok is not a provincial area but it is referred as a special administrative area (Central Intelligence Agency, n.d.). All the provinces are governed by a Governor who is appointed by th e ministry of external affairs. The only contrary factor is that the Governor of Bangkok is chosen by its people through voting (Unescap, n.d.). A number of countries in Asia believe that tourism plays an important role in the economic and social development of a country. It generates foreign exchange earnings, employment and also assists in other factors. Tourism plays a major part in the economy of Thailand, contributing around 7% of the total GDP. Every year Thailand is visited by around 14 million visitors. The visitors come from different parts of the world (The Irrawaddy, 2010). The reason for this massive tourism development of the country is mainly due to the stable political situation and the availability of air transportation in Bangkok which serves as the gateway to this international venue. Industries like hotel and retail gets immensely benefited by the tourism industry. The Tourism Authority of Thailand has launched various programs to promote the tourism sector in the ir country as well as internationally with their catchy slogans like â€Å"Unseen Thailand† and â€Å"Amazing Thailand†. According to them there were nearly 19.09 million tourists who visited Thailand in 2011 which also means 19.8% growth as compared to the previous year. The tourism revenue generated around $23.08 million, which was the highest ever tourism revenue in a same calendar year. The tourists were mainly from Malaysia which accounts 2.47 million followed by China (1.76

Multiple Regression and Correlation Techniques Assignment

Multiple Regression and Correlation Techniques - Assignment Example The controversy is likely to misinform a research basis and compromise research objectives through poor variable selection and validity issues. Researchers can however resolve the controversy by focusing on theory rather than uninformed bias to the divergent literatures. Effort for limiting the number of variables in a study, subject to influence of identified theory is another approach to resolving the controversy (Hot, Imel and Chan, 2008; Aparasu, 2011). Tests involving mediator and moderator variables generate diversified controversies with inclusion of time factor as the major source of controversy as researchers focus on cross sectional studies in the analyses. Determination of whether a variable is a moderator or a mediator variable is another major source of controversy and may misinform actual relationships among variables into invalid results research implications. A shift from focus on cross sectional studies and an open approach to critical perspectives to developed results are proposed as solution to the mediator and moderator controversy. Researcher integrity is therefore necessary in incorporating divergent views on a study (Hot, Imel and Chan, 2008; Yin,

The Development of American Colonies Essay Example for Free

The Development of American Colonies Essay Since the discovery of the New World by European powers, the newly established European settlements on American soil varied from region to region. Two such regions were The Chesapeake and The New England regions. Although both were settled vastly by the English people the societies they formed were different. These differences were due to a few factors. The factors include motivation for migration, geography, social, political and economical structures of the settlements. These factors are what contributed to the variations seen in the societies formed by settlers of distinct regions. In the 1600s life in Great Britain was no too pleasant for certain groups of people. The farming population of England was pushed off their land by landlords who began enclosing areas for pasture of animals such as sheep needed to maintain the increasing woolen industry of England. The landless farmers swarmed into cities such as London and Bristol. The cities became overpopulated and unemployment rates soared. People were desperate for jobs. In the 1600s a system called primogeniture was practiced in England. The system ensured that all inheritance went to the oldest son in the family. Younger sons of aristocratic families were left without inheritance where eager to find prosperity of their own. Such people looking for profit decided to try their luck in the New World. The motivation of these people was mostly personal profit. For those of elite origin escaping primogeniture was also a motivation. Another motive which stimulated these courageous people was finding a better route to the Indies which a few competing European powers were also seeking. The leadership was provided by a popular monarch Queen Elizabeth, and the financing by Virginia Joint Stock Company. In 1607 a group of Englishmen set out and settled James Town which became a colony in the Chesapeake region. The first band of settlers was all males, although later shipments of people did include a small fraction of women. This trend could be seen in Document C which contains a list of passengers headed for Virginia in 1635.The passage to the New World was rough and people died in its pursuit. The geography in the Chesapeake region was different from that in England. The hot climate provided for diseases such as malaria to which the English people were not immune. These diseases  killed off many of the colonists. The soil was fertile; the woods full of game and fish was present in the ocean. Yet many of the emigrating men were gentlemen who were not accustomed to work and therefore did not know how to take advantage of these resources. Other colonists spent time searching for gold instead of focusing on survival and the starving time came into being. The colonists died in large numbers of malnutrition and starvation and disease. The colony survived due to the leadership provided by Capitan John Smith. His theory of Those who shall not work shall not eat caused some discipline within the men. As stated in Document F by Captain John Smith the colonists faced hard times. They died of cold and hunger. Captain Smith explained in the document that getting colonists to work was troublesome. Those who hunted gold got others involved and the men wasted time instead of gathering food. Capitan Smith realizing such starvation sent out a ship to summon supplies for the next year. The two councilor that were present in the colony to maintain law and order made friends with the sailors and wanted to sail back to England thus causing Smith trouble to prevent such from happening. Such unruly colonists owed a large part of their survival to Capitan Smith. He made relation with the local Indians and their leader Powhatans aided the colonists in obtaining food. When another shipment of people arrived amongst them was leader Lord de la Warr. He held a harsh military rule and made trouble with the local Indians whom the colonists raided for food. A war was started yet peace came to be when colonists by the name of John Rolfe married the Powhatan princess named Pocahontas. The economy of the colonies improved when John Rolfe perfected tobacco growing. Tobacco was a profitable crop yet it required labor and vast areas of land to grow it upon. Tobacco exhausted soil and the English were forced to press upon Indian Territory to find more land for Tobacco growing. These actions caused Indians to rebel. Another series of Anglo- Powhatans wars was launched and a large number of colonists killed including John Rolfe.  Yet the English won and the peace settlement required the Indians to be uprooted and moved away form the white settlements. These were the origins of reservation systems which later came into being. Tobacco being a profitable crop, plantation system was developed for its growth. Such plantations required labor and the use of the Headright came into being. The system included the use of people called indentured servants. Indentured servants singed contracts and volunteered their labor as slaves for a set number of years in return for passage fair to the New World provided by their master. They were further promised their freedom dues which included a small piece of land, clothing, and a few barrels of corn upon the termination of their indenture. The indentured servants were promised much yet the promises were not always kept. The land they were given was on Indian Territory and caused Indian attacks. Further the land was second rate and not much crops could be grown on such land. The indentures thus faced poverty at the end of their indenture. These conditions caused the indentures to rebel. Bacons rebellion occurred in 1653 and consisted of angry indentures rebelling against the rich land owners who were backed by Governor Berkley or the area. Ideas of the rebellion are vividly described in Document H which explains how wealth was unjustly and unevenly distributed among the landowning population leaving the others including freed indentures to poverty. Another colony in the Chesapeake region was Maryland founded by Lord Baltimore as a haven for Catholics. The economy of the colony also largely depended on the growth and exportation of tobacco and thus also needed labor The Chesapeake region which had connections to the Caribbean saw the black slavery that occurred there and adopted it for the work on plantation. African servants were easier to maintain and control with the use of the Adopted Barbados slave codes. Virginia colony set up a form of government called the House of Burgesses which was a small parliament which governed the colony. Yet the southern colonies were surrounded by enemies of other nations such as the Dutch and  the Spanish in Florida. Government was not always able to defend the colony form such invaders. As Stated in Document G where Governor Berkley explained the colonial inability to defend itself form the Dutch which whom they were forced to share the continent. These attacks of foreigners had to be curbed and controlled by Virginias government. Societies were hard to form in the Chesapeake colonies. The areas were spread out and the establishment of schools and churches was difficult. There was still a shortage of females present in the region. Thus a large number of men could not find a wife and start a family. The few unstable families reproduced slowly compared with the New England Colonies. High mortality rate of men enabled women to have power and inherit their husbands property to support themselves and their children upon becoming a widow. Such were the factors that formed the societies in the Chesapeake colonies. English puritan separatist who believed the Anglican Church was corrupt suffered much prejudice for their religious beliefs. They moved to Holland where they became increasingly aware of the Dutchification of their children, their loss of English language and customs and adoption of Dutch culture. These people wanted a place where they could freely practice their religion while remaining fully English in speech and culture and traditions. Puritans secured a charter form the Virginia Joint Stock company and were supposed to land in James town, yet they sailed off coast and landed in Plymouth. The motivation of these people included mostly religious purposes and the worry of the Dutchification of their children. They thus came in families to settle and stay. These puritans strongly believed in hard work and survival. Only one person died on their passage over. As the list of passengers bound for New England is examined in Document B a trend of women men and children coming as families could be seen. Among the religious motives of the Puritans was the idea of building a perfect holy society that would be an example to all others. Jonathan Winthrop, the founder of the Massachusetts Bay colony. Expressed his desire to build a holy city on a hill blessed by god in Document A. Geography was another factor which influenced the development of the  colonies. New England soil was rocky therefore the families did small subsistence farming in contrast to the export economy sustained in the south. The New England region had access to the ocean therefore fishing and whaling was pursued. The woody region contributed to, much of the lumber used in shipbuilding. The local Indians of the region seemed to be previously wiped out by an epidemic leaving shelters and cleared fields for European settlements. The Wampanoag tribe in the settlement helped the puritans survive by introducing corn and other to them. The colony thus celebrated their first Thanksgiving Day with the Harvest brought about in the fall. The Governmental structure of the colonies was set up before the puritans left the ship to settle New England. The Mayflower Compact was drawn on the ship and was an agreement signed by the male passengers to form a self governing body ruled by majority in the settlements which they were about to established. As could be seen in Document D the Mayflower compact was the first form of the colonies agreement toward the common goal of survival. The government later set up in the colonies was a theocracy. The church was supported by a state tax yet the clergy officials were not able to hold office. Town meetings were administered in which decisions were made by a vote of majority. An assembly called the General Court was elected by free adult puritan males. The General Court made the decisions such as tax and wage regulations in the colonies. In Document E could be examined to see how the General Court assembly controlled prices and wages. Document E is a good example how theocratic even the General Court was often referring to god to prove their point or justify a cause. Outcasts were removed by the government such as minister Roger Williams. Roger Williams was and extreme puritan separatist believed that the puritan church established in the new world further needed reform. He thought that He believed that the Indians of the region were mistreated and deserved better land. Roger Williams was expelled from Massachusetts Bay colony and went further to est. the Rhode Island colony which offered complete religious freedom, no tax supported church and sheltered outcasts such as Anne Hutchinson. Anne Hutchinson also went to defy the puritan theology  claiming that there was no predestination a belief cherished by the puritans. She was exiled and sent to the Rhode Island colony. The economy of the colonies rested largely upon shipbuilding for the British army. Production of products such as tar and rosin were valued by the English navy and were paid well for. Bostons geographical location on a seaport made it a center of trade and commerce, which was a profitable position. Colonies like Rhode Island which often half slave auctions profited from such occurrences. Fishing and export of codfish also sustained the economics of the colonies. Finally the social structure of the New England colonies was different from the southern Chesapeake colonies. The New Englanders formed towns and communities. Education was important many of the colonists had to be literate in order to read the bible. Institutions such as Harvard University were established to train young men for clergy. The families in New England were stable and fertile. They reproduced well and the population grew. As the population grew other colonies such as Connecticut Valley and New Haven colonies were added to the New England region. These colonies were similar expect for Rhode Island colony and later established Quaker Pennsylvania. The Massachusetts colonies even formed a confederation called the New England Confederation with the Connecticut colonies whose purpose was to protect the colonies and was ruled by a voting majority of representatives. In conclusion the variations in geographical, economical, social, political, and motivational factors contributed to the diverse societies formed by people of common English origin. These factors affected the largely the mentality and the way of life of the people residing in these New England and the Chesapeake regions. The differences in the aspects of society mentioned above are what gave the colonies of different regions their distinct characteristics. Bibliography: Bailey, Thomas, and David Kennedy. The American Pageant. 10th. Lexington Massachusetts: D.C. Health and company, 1994.

Cosmetic products

Cosmetic products 1. Introduction Cosmetic products are very important in human life due to the improvement of the living standards. And by bringing the products to potential customers, cosmetic advertisements are quite popular in all means of media. Actually, cosmetic advertisers bring the products to customers in different ways which depend mostly on who the customers are. In other words, they design different advertisements of the same product to target different groups of viewers, namely men and women. The differences among such advertisements motivate me to do a small-scaled research on one of the factors that lead to such different features: the languages used in those advertisements. In more details, this essay aims to examine if any gender-based linguistic differences can be utilized in cosmetic advertisements with the purpose of targeting and influencing viewers of different genders by answering the following research questions: Why do advertisers need more than one advertisement for ONE same product? Is language one of the most important differences (among other differences like characters, language, other advertising techniques †¦) between the two kinds of advertisements? Then why and how important is it in making such difference? 2.Theoretical background In this section, a general view of advertising and gender differences will be introduced in order to provide a basic background to answer the very first research question before the main focus of the essay is discussed about further details of language use in advertisements. A special attention is paid on the theory of gender differences in language use in advertisements, which will be examined in seven different advertisements for Clear Shampoo in the later part of the essay. 2.1. An overview of advertising Nowadays, businesses and manufacturers are actually aware of the great importance of advertising their products or services since a successful advertisement can bring them great profits whereas an unfortunate commercial can lead them to bankruptcy (Sadek-Endrawes, 2008). Thus, businesses and manufactures always try their best to find out ways to design the best advertisements for their products and services with the utilization of effective techniques. Those techniques then are used as tools to attract attention, â€Å"engage minds, trigger emotions and change what people think† (adcracker.com a famous website for tips, tools and techniques to create world-class advertising ideas). Among them are special metaphors (a symbolic representation for the product), promises of benefit or problem solving, offers of free samples, features of human-like and life-like, features of â€Å"eye candy†, etc. Writers from adcracker.com also believe that it might be useful to choose or create their own characters who are put in some special situations, for example conflicts, which can be exaggerated. But the most and foremost important techniques that all advertisement designers need to know are the techniques of choosing the target viewers and language wisely and correspondingly. That is the reason why there are sometimes more than one advertisements designed for only one single product. 2.1.1. Language use as a powerful advertising technique It is obvious that language plays a vital role in the society in general and in everyones life in particular. We use language of all kinds every day, if it is not to say, every moment to communicate with other people, to get ourselves and our own opinions expressed and vice versa to get the same things from others (Gyllgard, 2006). Mastering that communicative power of language, sensible advertisers seem to always try their best to utilize language as a powerful tool to influence the viewers. More specifically, they often try to use language quite distinctively in order to catch viewers attention (adcracker.com). For example, they sometimes play with words, use them out of context, and create new ones in order to help viewers remember a certain brand. Sometimes, those words become the famous slogan for the brand like Moving Forward for Toyota cars or Malaysia Truly Asia for Tourism in Malaysia. Language in advertisements is also used as internationalized (Sadek-Endrawes, 2008), which is expected to be beneficial in order to create same response from viewers of different countries in case the product comes into the global market. Another observation which is recorded by French researchers about language use in advertisements is that 50 percent of all words are supposed to be nouns and verbs. In conclusion, with the wise choice of language, advertisers can make outstanding effects on advertisement viewers. 2.1.2. Viewers targeted as an influential advertising technique Most advertisers know that advertising techniques have persuasive energy and that the strength of such persuasive energy is measured in several ways, but most importantly in relation to a target audience (adkracker.com). It is explained by adcracker.com that different target audience have different lifestyles, different attitudes, different feelings and emotions, which is consequently resulted in different behaviors. Thus, successful advertisers are often sensible in building adverts that can get people to take action or plant a belief in the minds of their prospective buyers by closely associating their adverts with the targeted viewers. It is also agreed by itvdictionary.com that the â€Å"personalization† to a group of target audience can lead to â€Å"greater awareness†. More specifically, in a ChoiceStream survey, they noted that 38% of respondents say that they are more willing to pay attention pay attention to such individually focused advertising. 2.2. An overview of gender difference 2.2.1. Gender difference in general Men and women are different in various aspects which can mainly be categorized into biological and social factors. Consequently, different terms are coined to show such differences, for example â€Å"sex† and â€Å"gender†. Sex is defined by Eckert and McConnell-Ginnet (2003:10) as a â€Å"biological categorization† which is based primarily on â€Å"reproductive potential† and â€Å"gender† is the â€Å"social elaboration† of biological sex. This means that â€Å"sex† is something fixed before birth (Thomas, 2004) with while â€Å"gender† is something that the social life shapes on us continuously in every pace of our life (Graddol and Swann, 1994:8). And it is believed and proved by many researches (Coates, 1993; Tannen, 1993; and Trudgill, 2000) that gender has a major influence on language use by a process named â€Å"socialization† (Tannen 1993:84) 2.2.2. Gender difference in language use As afore-mentioned, language is an important part of an individuals life which helps to form his/ her â€Å"social identity† (Gyllgard, 2006:1) by different â€Å"linguistic habits† which reflect different â€Å"individual biographies and experiences† (Graddol and Swann, 1994:5). Coates (1993:144) also claims that â€Å"when children adopt linguistic behavior considered appropriate to their gender they perpetuate the social order which creates gender distinctions† This means that language is among the most significant factors, bedsides social roles and social positions, that make great distinctions between men and women. Actually, it is observed that men and women use language differently in a â€Å"gender-appropriate† manner (Tannen, 1993:85) since they are small. In the following part of the paper, that different use of language by different genders will be discussed in three main aspects: (1) topic choices, (2) word choices and (3) manner of speaking Topic choices In terms of topic choices, men are believed to talk more about sports or other physical activities when they are small (Poynton, 1989) and about current concerns, about their strength and their dominance (Coulmas, 2005) when they grow up. Meanwhile, women are believed to spend time talking more on home activities, romance and fantasy worlds. Later in their life, they are considered to choose to talk about â€Å"nonsense† and â€Å"unimportant† personal topics (Gyllgard, 2006). Consequently, mens language is often considered as serious and important while womens is seen as trivial and easy to ignore (Coates, 1993). Word choices It is believed that women seem to be more careful about choosing words than men. And it is explained that this results from the different roles of the two genders in the society. Women are considered to have their first and foremost roles as caring the families and bringing up children. Consequently, they need to be careful with the words they use or otherwise they may set bad examples for their children. Also regarding word choices, in their works (Poyton, 1989 and Eckert and McConnell-Ginet, 2003), researchers find that women use more intensifies (such as so and very), words of approximation (such as about and around), or inessential qualifiers (like really or so) than men. Women are also claimed to use more adjectives (including â€Å"empty† adjectives like cute and evaluative adjectives like wonderful) and adverbs. Furthermore, hedges and tag questions are found more in women language rather than mens in order to require confirmation or signal uncertainty respectively (Lak off, 1989). Manner of speaking With the same reasons of different social roles, in terms of manner of speaking, women seem to be more polite in speaking. Therefore, it seems that taboo language like slang or swear words are likely to be created and used by men rather than by women (Poyton, 1989). Lakoff (1989) also agrees with this by giving an example that women choose to use weaker expletives like oh dear or goodness instead of words like shit or damn. Meanwhile, Coates (1993) believes that the language used by women is collaboration-oriented with supportive comments to create and maintain relationship of â€Å"closeness† and â€Å"equality† while that used by men is competition-oriented in order to assert their positions of dominance. There are differences between men and womens language in other aspects, however, due to the limit of this essay, only three above-mentioned are chosen to be discussed in this section and to be examined in the later one. 3. Methodology and Data This study focuses on the difference between the languages used by men and women in different advertisements for one same product, namely Clear Shampoo, a very popular shampoo in Vietnam. Secondly, it will test whether the advertisers are successful in utilizing the difference between men and women language in order to target viewers of different genders by checking whether viewers of different genders can recognize which advertisement is for them or not. First of all, English versions of seven Clear Shampoo advertisements are selected to be the data for analyzing and those advertisements are chosen for several reasons. Firstly, shampoo is now an essential cosmetic product that people, regardless of their age, their social or financial status and certainly their gender, have to use in their daily life. Thus, it is worthwhile to investigate the advertisements of such product. Secondly, it is found that there are several different advertisements of Clear Shampoo on television as well as on Youtube at the same time and it is presumed by the author that it may result from the advertisers purpose of targeting viewers of different genders. Consequently, with the help of Google search and Youtube website, seven advertisements of Clear Shampoo are collected and transcribed in the appendices of this essay for being analyzed. Differences among those advertisements will then be figured out by checking the above-mentioned theory and later used to group the seven advertisements into 3 groups: for men, for women and for both men and women. To make the research more reliable, the seven selected advertisements for Clear Shampoo are shown to 20 viewers of both genders who are non-native speakers of English but gain sufficient proficiency to understand the advertisements. Actually, they are Vietnamese teachers of English and students of some M.A. programs for English Linguistics or English Teaching Methodology. The viewers are asked to watch the seven advertisements and answer four following questions: Who does each advertisement target, men or women? What features of the advertisement tell you about its target viewers? Does language used in the advertisement one of those features? How does language tell you about the target viewers? 4. Data analysis and results The results of the interviews surprise the author when most of interviewees, after answering the first two questions, claim the features that inform them about the target viewers of the advertisements are mainly the models and images of the ads. Most of them only pay attention to the language of the advertisement after the third question.   However, they all realize the difference in the language used in the adverts and agree that the language used in adverts by men and women partly tell us about the target viewers. Thus, firstly, this section presents the gender differences in language used in seven Clear Shampoo advertisements which are grouped in differences in (1) choice of topic, (2) choice of word and (3) manner of speaking. Such differences are resulted from the data analysis which is based on the above-mentioned background and the opinions of the interviewees. 4.1 Choice of topic It is revealed by the advertisement analysis that male models talk about their confidence and show their strength as well as their dominance to others by facing the problems: †¦ Black is confident†¦. Confidence means no dandruff. (Appendix 1) †¦ Face it. †¦ Cover it. †¦ I deal with dandruff like man. (Appendix 4) or †¦Rage. Rage against her breath of fear. (Appendix 5) Meanwhile, female models talk about beautyas in: †¦ some beauty shampoos(Appendix 3) about their daily activities such as â€Å"combing† in appendix 3 or about their emotion and their perception as in: †¦ I love my hair. †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) They also mention one fact that they often try to avoid the troubles they encounter: †¦ Hide it†¦ Cover it†¦ I keep it secret as any woman should. (Appendix 4) 4.2 Choice of words 4.2.1 Verb choice As male models choose to talk about their confidence, their strength as well as their dominance, they use words that help to express perfectly what they mean. Actually, they use strong verbs as â€Å"breath†, â€Å"move† and â€Å"sweat† in appendix 1 or â€Å"face†, â€Å"solve†, and â€Å"deal with† in appendix 4 or verbs that show their activeness as in †¦ I trust Clear. (Appendix 1) The verbs spoken by male voiceovers also have the same feature: â€Å"remove† and â€Å"prevent† the dandruff (appendix 5), or make the dandruff â€Å"go away† and â€Å"stay away† (appendix 7) so that â€Å"its all settled† (appendix 4). All those verbs bring to the audience the active position of the speakers, and thus, reveal their dominant positions. On the other hand, the verbs used by female models are quite different when they seem to display the defensive positions of the women †¦ Im convinced. (Appendix 2) †¦ Convinced. I am. (Appendix 3) or their avoidance solutions for dandruff by hiding it, covering it or keeping it secret (appendix 4). 4.2.2 Adjective choice As their concerns are different, female and male models choose different adjectives when they speak about their hair. For example, most male models and voiceovers use â€Å"black† to talk about their hair or the hair they want to have: †¦ I like black. Black is confident. Black looks good. (Appendix 1) †¦ From black into darkness †¦ and into the dark, the icy blackness follows. (Appendix 5) †¦ the seduction of black, the temptation of black. Its the closeness of black that you can only have†¦ Be black. (Appendix 6) At the same time, female models talk about the features of â€Å"soft†, â€Å"clean† and â€Å"beautiful† which are just suitable to describe female hair. †¦ Clear makes my hair soft and beautiful†¦.Just soft hair. (Appendix 2) †¦ Can your shampoo leave your hair soft and clean †¦ Clear takes it soft. †¦Just soft hair. (Appendix 3) 4.3 Manner of speaking The last but not least feature that 20 viewers and the author realize as the difference between the two genders is the way they speak. Female models talk with a collaborative orientation. They talk as if they want to share their experience with the audience whereas male models and voiceovers try to assert their positions of dominance by a competitive orientation. They talk about their dealing with dandruff (appendix 4), the collision of â€Å"sparks† and dandruff (appendix 5), their black â€Å"seduction† and â€Å"temptation† when they are dandruff free (appendix 6). The tendency of dominance is also expressed by their short imperative sentences which can be found more frequently in male models or voiceovers speech: †¦ Face it †¦ Solve it (Appendix 4) †¦ Rage, rage against her breath of fear. (Appendix 5) †¦ Make the season more seductive. Make it a Clear Black Valentines. Be board. Be Black. Move closer anytime. Have Clear Black Valentines. (Appendix 6) The first advertisement with the male model, Bi Rain, also offers another feature of male speech. That is the logic in thinking and speaking: †¦ Black is confident. Black looks good. Looking good means no dandruff. Confidence means no dandruff. Clear means no dandruff. With his logical speech, Bi Rain tries to convince the audience the close relationship among Clear, black, confident and looking good. And he seems successful with my interviewees. All in all, from the above analysis of the language used in seven adverts, it comes to a conclusion that advertisement No 1, 5 and 6 are targeted at men (although by what the author and the interviewees get from the adverts, 5 and 6 target at both men and women); advertisement No 2 and 3 are for women and the rest are targeted at both men and women. 5. Conclusion It can be seen from the results that the female language and male language used in seven Clear Shampoo advertisements follow tightly the theory that are presented in other researches on gender differences in language. However, the interviews with Vietnamese viewers who are non-native speakers of English reveal that what lead such viewers to the conclusion of target audience are not the language but the models and the images of the advertisements. The study also come to another conclusion that the advertisers, who are expected to pay attention to the language of advertising, an effective tool of persuasion, do not actually do so. And the results are the wrong target of the two advertisements number 5 and 6, which advertisers tend to target at both men and women (which can be understood by the images of â€Å"white Clear† for women and â€Å"black Clear† for men) but actually target only at men if only language of the advertisements is analyzed.