Marketing Strategy Essay Example for Free

Marketing Strategy Essay Discuss the type of product the company will offer and identify its primary characteristics The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different wrist sizes. It has one easy to access button with an emergency icon that only needs to be pushed once to alert the Life Alert call center in the event of an emergency. The bracelet has several hidden sensors that monitor a person’s pulse and blood sugar and wirelessly sends this information to the Life Alert monitoring centers. If a change is detected in any of the monitors the bracelets sends a signal to the centers for immediate action. The Life Alert medical counselors immediately call the patient to see if they are ok. If no response is received they dispatch emergency responders right away. The bracelets uses flash memory to keep the device slim and flexible. It has a flexible band that can bend slightly. The material of the bracelet is a made of hard rubber that protects the electronics and its sensors. The bracelet requires a one-time setup much like a cell phone has to be programmed by Life Alert in order to ensure communication is occurring with their monitoring centers. The device has wifi built in for local communication. Users who have a wireless network can browse directly to the bracelet using a web browser. This gives them access to all the information the bracelet is recording. Discuss the product branding strategy Entrepreneur magazine states that a branding strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy (Enterpreneur, 2011). In this case a brand is name that consumers associate with a device or service. Life Alert has many devices, all which bare its name on it. For example wireless companies such ATT sell cell phones from different manufactures but all of them have the name ATT on them and their logo. This goes for any large company that sells multiple products even if the products are manufactured by another company. Another good example is Apple. Apple has mp3 players, desktops, laptops, and other computer peripherals, all have the Apple logo on them. Therefore, the branding approach for the Life Alert bracelet will be the umbrella branding approach. The umbrella approach will help Life Alert in promoting their popular name even further. In a survey taken by ACNielsen International Research, 87% of Life Alert members said that Life Alert’s protection is a main or important factor in their decision to keep living at home rather than going to a retirement institution (lifealert911, 2011). Life Alert members on an average spend 6 more years living alone because of their services. The bracelet will not only enhance their product line but attract more customers. The introduction of this bracelet will increase their customer base and maybe appeal to those who have a serious illness. The bracelet will become the main entity of the product line with Life Alert’s name and logo. Discuss how the product fits within a product line and the depth and breadth of the line. Life Alert’s bracelet is a unique product that has carved a niche in the medical devices industry. It fits into health care products that offer emergency services for monitoring and addressing health related issues. It addresses a void in the industry and aims to support independence in aged adults by providing state of the art monitoring and emergency services. The distinctive aspect of the Life Alert bracelet is that it is both broadens and intensifies in scope in terms of its breadth and depth. It fits well into the product line Life Alert offers. It’s an extension of the current product offerings. Some of the functionality the bracelet offers cross’s over to other product categories. For example the bracelet now becomes competitive with blood glucose meters. Regardless, the bracelet extends the depth and breadth of the company. Explain how the product and target market strategies fit with the organizational strategy. The organizational strategy is based around a few key factors. The company’s business domain is clearly defined and is focused towards Mature 50+ adults who wish to live an independent lifestyle. The factors that are considered are mainly geographical location, age, retirement lifestyle and medical needs. The strategy is effective as it concentrates on a few key product and ervices. Life alert employs niche marketing to devise a product strategy aimed at that targets mature 50+ adults residing mostly in Florida, which is a popular retirement destination, who are currently living a retired lifestyle and desire a degree of independence and who may or may not have specific medical needs. The Life Alert bracelet fits into the organizational strategy for Life Alert. Introducing the bracelet will solidify the stance in the market. The organizational strategy for Life Alert is to be most innovative company in assisting the elderly. Life Alert can take advantage of its existing organizational strategy to support and market the bracelet. The company can further expand its diversified portfolio of services by using its existing infrastructure and the multifaceted use of its core resources. By including and expanding on existing product offerings the company can reduce cost and maximize return on resources. Life alert bracelet can utilize the infrastructure for Life Alert Necklace, security, monitoring and emergency response services with minor additions. All of these services employ the same core organizational set up, which is the monitoring center, which maximizes service offering with minimal investment. The marketing strategy includes Ads in local newspapers or niche publications, Opt-in web sites that make use of keywords to connect with potential customers, direct mail campaigns, as well publicity through Television developed for mature audiences. The bracelet can be incorporated under these existing marketing tools since it’s directed towards the same target audience. The ease of competitors’ entry into Life Alert’s market segment is minimal as the company employs a profitable business model where users pay an initial set-up charge for the systems and the company generates revenues each month through subscription-based monitoring costs. The company also distributes medical alert system to more than 300 resellers and is one of the largest wholesale medical alarm distributors in the nation, with over 200,000 medical alert devices in service. The bracelet can be an adjunct to the existing portfolio and use the same monitoring system and distribution strategies in use. The business strategy also supports innovation and product development and at present only a couple companies offer a medical alarm with two-way voice. With an additional service such as the bracelet the company will be a step ahead of its competitors and can utilize its RD budget to support the new product. The company’s ability to customize services and marketing different price points for packages will allow customers to use the bracelet with other Life Alert products and services. The new product aligns well with the company’s organizational strategy and the same marketing strategy can be applied towards the Life Alert bracelet.

Indian writing in English :: essays research papers

Indian writing in English Raja Rammohan Ray was the first Indian to effectively express himself in black and white through English though he was initiated to the language when he was in his teens. Thereafter Vivekananda showed his perfect masterly over the language through his evocative prose, which made the west sit up and take notice of the greatness of Hinduism. Tagore also had written some poems in English. However, there is no denying the fact that Indian writings in English were extremely few far between. Jawaharlal Nehru and M.K. Gandhi were also great masters of the English language. Nehru’s Discovery of India, Glimpses of World History etc. are glaring testimony to not only his profound scholarship but also his absolute mastery over writing lucid prose in the foreign language. Gandhiji used the language in his writings with utmost precision and desterity. They were followed by the great triumvirate of Anand-Rao-Naryan, who were the first to make Indian writing in English popular among a sizable section of our English educated people. They primarily wrote fiction and their elegant styles soon caught the imagination of the common reader. Indian writing in English had finally arrived in 1930’s after a marginal existence for over a century. Mahatma Gandhi: Though Gandhi used his mother tongue, Gujarati, to write his famous autobiography, later translated into English by his secretary Mahadev Desai under the title The Story of My Experiments with Truth (1929), he used Hindi and English with masterly skill and use. As he lived through a eventful life among his people, who were attempting to liberate themselves from moral decadence, economic exploitation, and cultural subordination, Gandhi wrote, day and night, in and out of prisons, for his two journals, Young India and Harijan. Rabindranath Tagore: The national awakening in Asia found its expression first in the Indian literature, and its formost representative writer was Tagore (1861-1941). Tagore was the first Asian writer to win the Nobel Prize for Literature (1913). Tagore represents a happy combination of the ancient Indian tradition and the new European consciousness. He was awarded the Nobel Prize for his slim volume of poems entitled Gitanjali. Tagore gave Indian poetry a new type of lyric. Through his collection of stories entitled Galpa Guchchha, running into three volumes, Tagore set the pace of the modern short story in India. His famous novels, Gora and Ghare Baire reflect the genius of a supreme visionary.

Nurse: Health Care Field Essay

The health care field has numerous amounts of individuals that care for patients or assist with their care. All persons that assists with a patients care must be able to communicate effectively amongst each other and this includes the nurse. Nursing is a communicative intervention and is founded on effective communication. Nurses have to communicate with various people such as: patients, families, physicians, and or consultants to provide the best care for his or her patients. So communication is the most important aspect when it comes to caring properly for patients. Communication is the simple element of human relations that allows people to establish, maintain and improve interactions with others. â€Å"Communication is essential when reporting a patient’s status, change in condition, or developing and revising the plan of care† (Fernandez, Johnson, & Jones, 2010, pg. 266). Furthermore, the importance of effective communication includes an interdisciplinary team approach which in turn promotes safe and effective health care for the patient. All health care professionals share a mutual commitment to serve the patient and work towards optimal health care for the patient. This is carried out by using the interdisciplinary approach of health care. Interdisciplinary team is defined, â€Å"as a group of health care professionals from diverse fields work in a coordinated fashion toward a common goal for the patient† (Saunders, 2013, pg. 60). This makes each team member valuable, and when each team member’s expertise and perspective is brought together patient care is improved and delivered in a more complete and effective manner. The facility at work at uses the interdisciplinary care approach when we receive trauma patients. These trauma patients can range from motor vehicle collision, shooting victims, or any incidents involving life threatening injuries. Each member of the trauma team has a title or a role within the team such as: team leader, manager, or facilitator. For example, the emergency room resident is in charge of the neurology assessment and airway, the trauma resident and trauma attending are responsible for the rest of the assessment. We also have a primary nurse that records all events that take place in the trauma room. Another member is the intensive care nurse, she delivers all the meds and any other skill that are needed for the patient. We also have a phlebotomist, chaplin, and respiratory therapist on the team. Other doctors are also available if other injuries such as: broken bones, neurologic conditions, or cardiac conditions arise. All the members of this team, brings valuable professional safe care to the trauma patient promoting optimal outcomes. â€Å"Ineffective communication is a leading cause of preventable patient injuries and deaths† (Fernandez, Johnson, & Jones, 2010, pg. 265). If all the members of the health care team are not communicating effectively it can jeopardize the care of the patient and also exhaust the interdisciplinary team. This is why communication is very important when providing care for patients. Another approach to health care is the intradisciplinary approach. The intradisciplinary approach is an individual that works alone to promote health in patients. An example of this is a home healthcare nurse. The home health care nurse provides care for a patient in his or her home. This nurse works alone when caring for patients. This professional nurse has to be organized and able to make decision on his or her own regarding the patients care. I feel the home health care nurse must be very knowledgeable is his or her field and have keen assessment skills. This nurse should have experience within the hospital before deciding to care for others at their home. This difference with interdisciplinary care is that the nurse has multiple resources at the time of care for the patient. caring for Finally, working as a team in the health care field helps empower not only the nurse, but also the patient. â€Å"Empowerment is a transactional process involving relationship with others. This relationship includes mutually beneficial sharing through mutual sharing of knowledge, resources, and opportunities; and respect for self and others† (Burkhardt & Nathaniel, 2008, pg. 72). This develops the professional nurse to provide successful, safe care for his or her patients. When patients witness nurses and physicians working together to assist with his or her health care. This in turn enables and may motivate the patient to â€Å"develop awareness of area that need change, foster a desire to take action, and share resources, skills, and opportunities that support change† (Burkhardt & Nathaniel, 2008, pg. 471) in his or her health . The nurses and patients experience and perspective regarding healthcare empowers them to make change patient to become advocates in their health.

Relationship between Religion and Voting and Political Behavior Essay

Religion is a powerful and very influential factor in people’s lives. It governs one’s actions, and it is considered when people are faced with difficult decisions. Even in politics, religion has an important role to fill. Various studies have been done in the past to determine the effects that religion has on the voting and political behaviors of people. Consequently, religion affects the voting and political behavior in the following ways: 1) by setting standards that guide believers in the realm of politics; 2) by indirectly leading the congregation in developing a common outlook on political issues; and 3) by serving as a source of motivation. Interestingly, the church (religion) is separated from the state (politics), yet religion is an influential factor with regards to political activities (Bryner). In fact, there are some countries whose religion takes precedence over government policies. For instance, there are countries where policies in reproductive health are being pushed by politicians. However, the church may intervene if it deems that the policies are against the teachings of the church. Religion, as described by Wald and Calhoun-Brown, â€Å"is a specialized institution with a limited public role, and religious affiliation is a matter of personal choice† (8). According to McDaniel, religion â€Å"permeates all aspects of American life,† including social and political lives (1). It has become a very important factor for the United States, compared to other developed countries such as Canada and Britain (McDaniel 3). By Setting Standards that Guide Believers in the Realm of Politics Interestingly, political parties in the United States recognized the power of religion as a political weapon. During campaigns before the election, political candidates used the strategy of appealing first to religious groups to gain their support, otherwise known as God strategy. Republicans are said to be more successful than Democrats in using this strategy (McDaniel 18). Most notably, presidential candidates of the recent elections John McCain, Hillary Clinton, and Barak Obama all expressed the importance of fusing God and the American country (McDaniel 22). However, this God strategy has not just sprouted recently. During the â€Å"Great Awakening† period, political campaigning made use of techniques for mass persuasion, which were originally used through preaching and worship styles. Political wannabes gained their supporters by endorsing parades and tent meetings, even door-to-door campaigning and public declarations. These were the same techniques that evangelists used to convert people into the religion being sponsored (Wald and Calhoun-Brown 42). In addition, past researches showed that churches and religious groups ranked first among other groups in having confidence in major institutions. Mass media, public schools, labor unions, and business fell behind. The most interesting finding is that people believed that Catholic priest are more honest and ethical despite cases of sexual abuse compared to government officials and business leaders. The truth of this finding could be seen in the amount of donations. In 2002 alone, $80 to $90 billion was spent on religious institutions. This indicates that churches are the number one recipient of private philanthropy. A portion of the budget is spent on education, health, community development, and others (Wald and Calhoun-Brown 10). Furthermore, religion affects the political behavior of the public as described by Martin Luther King, Jr. According to him, a religion that is â€Å"true to its nature† is not only concerned about the faith and salvation of the public but also includes social conditions. It means that the public sees religion as an aid against economic and social conditions that cripple it. The public is also confident that religion can aid in making conditions better (McDaniel 31). By Indirectly Leading the Congregation in Developing a Common Outlook on Political Issues Churches serve as political communities. In 1988, a study involved 21 Florida churches which believed that â€Å"the theological climate in the churches contributed strongly to the political conservatism of its members. † The authors stated that theology and practices in a church can lead to cohesion with regards to the political attitudes of the members (McDaniel 8). Past researches all showed one similarity in their results: religion affects the voting and political behavior of the public. In particular, religion has influenced the public’s political views, especially among Americans. For instance, Americans support the candidates based on the latter’s position on moral and social issues (Buras 3) such as homosexuality, abortion, and environmental and economic issues (Gibbs). A research study showing the connection between religiosity and voting behavior would best explain the influence that religion holds on its congregation. The study stated that voters would consider the issues that the candidate supports or does not support. In particular, economics and benefits are among the priorities of voters when choosing for their candidates. This shows that voters would first vote according to what would best benefit them and their group (Gibb). Another study provided evidence on the influence that religion has on the voting behavior of the public. It showed that majority of the respondents under the Evangelical category (70. 2%) registered to vote compared to non-evangelical Christian (65. 7%). The study also revealed that those who attended religious services on a regular basis are more likely to register. Also, 67. 5% of those who registered believed that religion is a very important factor in their lives, whereas 59. 2% expressed that religion is not important (Buras 7). Another issue that voters look into is related to gender. Gibb stated that among women, they would choose to support a candidate or would identify with a certain political party if it supports gender issues that are pressing such as female equality and reproductive rights. In addition, the author mentioned that cultural factors influenced why women support the Democratic Party while men support the Republican Party. The split between men and women in choosing the party to support is attributed to the implementation of newer policies for women’s rights that threatens a society that is largely based on tradition. The study further went deeper by examining factors that influence voting behavior. One of these factors was ideology, which serves as a reflection of the things that a person holds important such as ethnicity and gender (Gibbs). In the United States, religion has a say in how representatives vote. There are also denominations which are united in choosing which candidate to put to power. For example, when it comes to their beliefs about abortion, Jewish groups, along with Mainline denominations, would support pro-choice stances while Catholics and Mormons would support pro-life. In addition, religious denominations support their own candidates, as can be seen through the support of Evangelical Protestants on conservatism while Jews and Catholics support liberalism (Gibb). Additionally, Evangelical Protestants support the Republican Party because they believed that the party’s policies on privatization of social security, defense spending, and tax cuts, among others, subscribe to their beliefs. On the other hand, the Democratic Party supports public welfare, affirmative action, and universal healthcare (â€Å"Religion and its effects on Political Party Affiliation†). Another study involved the question of whether Catholics or Protestants or other religions vote with regards to their moral values. The study showed that more than 45. 5% of Protestants believed that the views of the candidates on moral issues are more important than economic policies. The percentage for Catholic almost reached 28. 6%%. However, other religions (52. 5%) disagreed to the idea that the views of candidates on moral issues are more important than economic policies. Interestingly, the Catholic registered a smaller percentage in agreeing compared to Protestants, as opposed to its strong stance on moral issues such as abortion. However, the Catholics would support the Democratic Party, as it includes economic policies that are aligned to the tenets of Catholicism (â€Å"Religion as a Variable†). Furthermore, several studies showed that evangelicals associate with their preferred parties. For instance, evangelicals would more likely support the Republican Party while non-evangelicals would support the Democratic Party. This shows the connection between the religion and the voting behavior of the public (Gibb). By Serving as Motivation Religious groups participate in politics for varied reasons. One is voice and equality. For instance, when churches support a particular political candidate, it gives the former a voice to encourage the public. It also presents an opportunity for the churches to communicate to the public about their faith and religion. Additionally, political participation sets the stage for equality (McDaniel 9). Religious groups also show that they have the capacity to participate in politics. However, participating means that there are some things required of them. One of these is time. Religious groups must spend a portion of their time to volunteer during campaigns. Another is money as support to the political cause that they endorse. The last thing is verbal skills necessary â€Å"to compose a convincing letter. † As mentioned already, churches serve as voluntary organizations. It means that they would need the assistance and training of members in order to achieve its goals or duties. Furthermore, churches are the best place where one can build skills needed in the political arena (McDaniel 11-12). Aside from capacity, churches have networks of recruitment. They have the ability to mobilize the public into participating in politics through these networks. As such, groups and activist can encourage people to participate in political activities. They also recognize that people â€Å"are more likely to participate when asked† (McDaniel 13). Furthermore, people can enjoy tangible and intangible benefits when they vote. Voting shows their cooperation towards the realization of their goals for the betterment of the country or government. Likewise, religion can be a source for motivation (McDaniel 15-16). Another reason involves the Americans’ journey towards identity that they can found in religion. For many years, Americans resorted to ways in order to improve their situations. By joining in religious activities and political parties, they believe that they can seek identity. Furthermore, several authors of previous studies stated that religious identity is an important factor which gives light to the question regarding people’s reasons for choosing a political party (â€Å"Religion and its effects on Political Party Affiliation†). From the facts and results of previous studies presented, it shows that religion indeed affects the voting and political behavior of the public through several ways. By setting standards that guide believers in the realm of politics, the public determines which candidate or political party to support. In addition, religious congregation that has things in common is more likely to act on their status with regards to political activities. Furthermore, religion serves as motivation for most people to participate in politics.

Writing Business Email Conclusions

Writing Business Email Conclusions "I am the world's worst salesman. Therefore, I must make it easy for people to buy." - F.W. Woolworth In continuation of last month's issue addressing current economic challenges, let's look business writing techniques which promote business. One of the most overlooked opportunities is the conclusion. We want to leverage them - always.Too often, business writers use a boiler-plate phrase to conclude a letter, memo or email. For example, "Should you have any questions, please feel free to contact me." Blah, blah, blah. Of course, every business reader knows they can contact you with a question! There is no value added by this statement, it adds meaningless length, and worse, it does not drive the reader to action.To increase business, put meaning into a conclusion. Write directlyto your reader, and guide them specifically to the action you want.Let's examine conclusions that would drive business for an insurance company, a CPA firm, a package shipping company and a property management firm, as examples: If you work in sales for a freight transfer company, and are responding to a fare inquiry: The fare to ship a 3 pound box from Atlanta to Duluth, with guaranteed overnight delivery, is $23. You can schedule pick up at your office on this website (provide link) or drop your package off at (provide address). If you are a claims manager for an insurance company, and are responding to a coverage addition inquiry: The premium to add flood insurance to your homeowner's policy is $100. To enact this very important insurance, sign the enclosed policy amendment where I have highlighted in yellow, and date the document. Mail this form to our office at (state address). If you are a CPA firm, arranging a client meeting in preparation for an IRS audit: We will meet three weeks ahead of your scheduled audit date, on November 19, 2008 at 2:00 pm in our conference room. Please be certain to bring your tax returns, with all schedules, for tax years 2005, 2006 and 2007 to this meeting. If you are a Property Management Company, confirming contractor work: Please see Susan Archady in the main office at 246 Downington Lane when you arrive. She is expecting you and has a key to all units. Susan will arrive at work by 8:00am. Conclusions are a powerful opportunity to drive business, and so often are overlooked as a business opportunity. Your readers are buried in information, so make certain you have included in your conclusion all of the action-eliciting information your reader needs to act. This is typically just an extra sentence or phrase, but it should enable your reader to move decisively to your business objective. Master All Business Writing Skills in This Course: Effective Business Writing Techniques

Increasing Atomic Number Doesnt Always Increase Mass

Increasing Atomic Number Doesnt Always Increase Mass Since atomic number is the number of protons in an  atom  and atomic mass is the mass of protons, neutrons, and electrons in an atom, it seems intuitively obvious that increasing the number of protons would increase the atomic mass. However, if you look at the atomic masses on a periodic table, you will see that cobalt (atomic No. 27) is more massive than nickel (atomic No. 28). Uranium (No. 92) is more massive than neptunium (No.93). Different periodic tables even list different numbers for atomic masses. Whats up with that, anyway? Read on for a quick explanation. Neutrons and Protons Not Equal The reason increasing atomic number doesnt always equate to increasing mass is because many atoms dont have the same number of neutrons and protons. In other words, several isotopes of an element may exist. Size Matters If a sizeable portion of an element of lower atomic number exists in the form of heavy isotopes, then the mass of that element may (overall) be heavier than that of the next element. If there were no isotopes and all elements had a number of neutrons equal to the number of protons, then atomic mass would be approximately twice the atomic number. (This is only an approximation because protons and neutrons dont have exactly the same mass, but  the mass of electrons is so small that it is negligible.) Different periodic tables give differing atomic masses because the percentages of isotopes of an element may be considered changed from one publication to another.

Supply Chain Management -Case assignment Essay Example | Topics and Well Written Essays - 1000 words

Supply Chain Management -Case assignment - Essay Example Hence they have decided to face changing times by offering a low cost version of their product and introducing a new target audience. TFCs key strengths are their extensive experience in the field of chassis for motor homes, their technological adaptability & advancement, quality designs, marketing knowledge and design development on time exactly as per customer preference. TFC’s management has recognized the opportunity which lies in expanding their product portfolio to low priced product to cater to price sensitive audience. Low priced items have always posed threat to high end customized item especially when the economy is receding; hence diversity in product portfolio is always a balancing act (a safe bet for survival) for the company during all times. While expanding the product portfolio TFC faced a weakness for the first time that is delay in lead time of building chassis. Commonly a chassis would have been designed, customize and made ready in less than 30 days. However due to restrained capital available they could not meet all customer demands on time while catering two product types. Main area of time lag occurred at the designing stage as identified by the team. At this scenario TFC was approached by Computer-Images a design house in another estate proposing to become an outsourced designing outlet for low end chassis line working electronically only upon specifications provided by TFC. This approach was proposed with a key to keep TFC’s focus on high end chassis (TFC’s star product) while meeting demand for both high end and low end chassis. Now TFC has two options either to accept Computer-Image’s proposal to have low end product outsourced or increase current capacity to overcome time delay in designing and remain an in-sourced organization enjoying control over time, design and delivery. De Looff (1996) uses key 6 goals in his book defining outsourcing /